For startups

Preparing for investment

Gather evidence, explain your capital needs and prepare answers to open questions.

A pitch should present a coherent picture of the business. Keep supporting evidence behind each important claim. Label forecasts as forecasts and connect the use of funds to concrete outcomes.

Questions to work through

  • What facts support the problem and demand?
  • How does the solution differ from available alternatives?
  • Which risks remain untested, and what would testing require?
  • What should change in the business as a result of the capital raised?

Write down your answers and choose one next action. The articles below explore individual steps in more detail.

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