For startups

Getting started

Define the problem, identify the user and choose the first assumption to test.

An idea becomes a working hypothesis when you know who needs it and in what situation. Start with a short description and mark what remains unknown.

Questions to work through

  • Who faces the problem, and who decides whether to pay?
  • How is the task handled today?
  • What can you show: an observation, a prototype or a test result?
  • Which next step will teach you something even if the hypothesis fails?

Write down your answers and choose one next action. The articles below explore individual steps in more detail.

Intecrator

From idea to the next step

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